Woke up to the news this morning that consumer confidence in Jamaica had hit an all-time high of 172.6 index point never seen since the past 17 years. In presenting the findings, pollster Don Anderson noted that the positive job outlook was driven by consumer’s observations of people getting jobs, reports of jobs being created, and their confidence in the Government’s efforts and initiatives.

“Optimism for job prospects is largely in the tourism industry and in Kingston, where a lot of construction activities are happening,” Anderson said in the report summary presented at the JCC Secretariat, Richmond Park Great House.

Consumers’ assessment of current economic conditions grew by approximately 36 index points since the first quarter of 2018, while expectations for the future also grew by 9 points. Ten per cent – up from 7 per cent in the second quarter – shared the view that jobs are plentiful; while 41 per cent up from 37 per cent expected the job situation to improve in 12 months.

consumers confidence

However, despite stronger consumer confidence, business confidence remained flat in the third quarter at approximately 140 points, after dipping to 136.5 points in the first quarter of 2018.

Notably, for the first time in several quarters, business owners cited the devaluation of the Jamaican dollar as the main factor adversely affecting investment plans. Previously, crime and violence were named as the number one problem facing the economy.

What does Consumers Confidence Means for Well Thinking Jamaican like You and Me

Consumer confidence is an economic indicator that measures the degree of optimism that consumers feel about the overall state of the economy and their personal financial situation. When confidence is low, consumers tend to save more and spend less.

This means that the time is right; this is an opportunity for you move with the trend. This momentum might last for another few years so make the best of it.

What can you do?

Well if you are desirous of changing your current situation for the better or you want to make your dreams reality this opportunity is for you. This tells me people are willing to spend on the right things or things they think will enhance their lives.

You don’t have to possess a business degree or have a lot money to start a change in your life. All you need is the will power to make it happen, good guidance, commitment, willing to learn and confidence in yourself.

So here are five simple steps you can take today to make a difference in your life:

Step 1 – Find a Niche

Identify a group of people; whether college students, single mothers, civil servants or any groups of your interest. Think of a common need or a problem which is associated with this group and how you can help them.

Even if you think you lack the knowledge to offer adequate assistance you can research and learn. After you have identified the problem and devise a solution think of what it is you could offer to them to solve the problem.

Once it is genuine help they will pay for the goods or service you are offering. Don’t look at it as selling it is more a customer service. As long as you are genuine and they have gained your trust you will be able to sell them anything.

Step 2 – Create a Website

Establish an internet presence by building a website so these people will be able to find you easily. After the website is up and running; write great articles which will be beneficial to these people. Provide helpful and relevant information as solution to their problem.

Make your article interesting captivating and appealing. You have to write for the people you are targeting so that will want to come back time after time. The secret to this is being patient and giving the website time to grow and your visitors to build their trust in you.

Step 3 – Drive Visitors to Your Website

Promote your website and attract visitors. For beginners it will take sometime but don’t get disheartened – they say good thing come to those who wait; as long as they work while waiting. I don’t know how relevant this saying is right now, but I tried it and it worked. I am starting to earn from my website after a few months of hard work.

You will have to find your target group go to the places they hang out on the internet like social media and other places. Inform them about your websites, show them snippets of your articles so they will want to read more of it.

Once they start visiting, find a way to get their information – mainly their name and an email address. This will give you the opportunity to now market your product them individually.

Step 4 – Convert your visitors to Customers

Now that you have all those visitors coming to your website daily it is now time to share with them a product or service which can help them.

Do not spam their email and don’t be too pushy. One of the best way is to give them a review of the goods or service pointing out the benefits to them and how it has helped you.

It is always a good idea to have firsthand experience of the items you are offering for sale to these people.

Step 5 – Repeat, Repeat and Repeat

After you have successfully done steps 1-4 and you start making money; in order to increase your earnings it is advisable that you repeat the process as much time as possible.

How did I do it?

I thought you were not going to ask, well I did the same thing I just told you. Nothing different but I got tremendous assistance from this wonderful program called Wealthy Affiliate.

This program taught and guided me how to seamlessly implement all the above. They did all the heavy lifting with their excellent lessons and expert advice and assistance.

What is Wealthy Affiliate

Wealthy Affiliate is a training program that expertly guides you through the principles and strategies of how to make money online through affiliate marketing.

Their training is based on the four steps I outlined to you earlier by taking you by the hand and giving you step-by-step coaching on how it is done.

The great thing about all of this is that you can have a tour of this great community for FREE. Yes, I said free. You can sign up for free where you are given two free websites fully created. In less than a minute these websites can be up and running and ready for business.

There is a seven-day trial where you will be able to access top-level assistance if after the seven days you want to continue, of which I know you will, you then update to be a Premium member where you have access to all the teachings. However, if you decide to give yourself a little more time to get familiar, like I did, you get to stay in the community and you can keep your two free websites.

consumer's confidence


Categories: Jamaica


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