Who is a Social Media Manager?

A Social Media Manager is the person who has the responsibility to monitor and guide the social presence of a company, individual, brand or a product. Responsibilities include, but not limited to:

  • Design and implement a social media strategy to compete and or enhance a presence
  • Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
  • Monitor SEO and web traffic
  • Communicate with followers, respond to queries in a timely manner and monitor customer reviews
  • Oversee social media accounts
  • Suggest and implement new features to develop brand awareness, like promotions and competitions
  • Stay up-to-date with current technologies and trends in social media, design tools and applications
  • Able to communicate clearly
  • Be comfortable giving and receiving frequent feedback and constructive criticism

social media manager.

6 “Must Have” Skills for a Social Media Manager

Being a social manager is not just about post and editing contents on social media pages. The owners of these pages are expecting social managers to use their initiative and “creative juices” so that their pages will stand out among the others.

Social managers have to be multi-talented quick learners who are adaptable to changes. Among all the skills these 6 are “must have” for any social media manager

  1. Customer Service Oriented
  2. An aptitude for content writing
  3. Strategic Planning
  4. Excellent organizational skills
  5. Master graphic production
  6. Good Copywriting Skills

How to Become a Social Media Manager

  • Build your personal brand through social media
  • Build a community of your own on social media
  • Improve your marketing skills
  • Create a professional and awesome profile
  • Educate yourself about the field
  • Seek Clients
  • Find a social media manger’s course
  • Do a degree in Marketing, journalism or other related fields
  • Decide what services you will offer
  • write an operational plan
Do You Have What it Takes to be a Social Media Manager?

Being a social media manager is not only about glamour, popularity and hype. It is one of the popular ways to make money online these days.  However, it takes commitment and a good attitude. So do you have what it takes:

  • Good attitude
  • Excellent writing skills
  • Good Customer service relationship
  • People person
  • Team Player
  • Discipline and organized


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